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29 February 18:00-19:30Innovation City Cape Town

Alexandria Procter: Cofounder and CEO of DigsConnect.com

You're invited to attend the launch of UPSTART, DigsConnect founder Alexandria Procter's memoir!

At 25 years old, Alexandria Procter became SA's youngest startup tech wunderkind. During her December break from UCT in 2018, from her childhood bedroom, she came up with the idea for DigsConnect.

Deeply affected by the violent student protests which swept university campuses in 2016, Alexandria created a website that would address the tumultuous student housing crisis.

In 2019 DigsConnect disrupted the local tech terrain by raising R12 million in its first seed fundraising round. DigsConnect has subsequently transformed from being a local student startup, to catapulting into the global fourth industrial revolution.

Born in a small town in the Eastern Cape, Alexandria's school career was characterised by defiance, rebellion and Friday afternoon detentions. Never one to toe the line, this is the unique and inspiring story of a girl who dared to dream big. While UPSTART is a deeply personal memoir, it also offers priceless business insights and advice around startups and new tech.

Signed copies will be sold on the night!

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All you need to know

What: Alexandria Procter: UPSTART Book Launch

When: 29 February 2024

Time: 18:00 - 19:30

Where: Only at Innovation City Cape Town, Darter Studios, Darter Road, Longkloof, Gardens

Parking: Please be wary of traffic into town. Parking is available behind the Spar on Kloof, along Kloof Street and surrounds, as well as the Parkade at Kloof Lifestyle Center on Park Road. Best to Uber.

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Author

Alexandria Procter
Author, CEO & Co-Founder DigsConnect

Alexandria Procter is the CEO, Founder and Head of Product of a tech startup based in Cape Town, South Africa. She started her company, DigsConnect.com, as an undergraduate student at the University of Cape Town 4 years ago. Her tech startup is now the largest student housing platform on the African continent, helping students across the continent find safe and affordable student accommodation. She has raised record setting venture capital investments, including the largest seed round investment for a female founder in South Africa. 

Alexandria was appointed to the board of directors for South Africa's National Youth Development agency by President Cyril Ramaphosa in 2021. She has previously served as a director for the Cape Innovation and Technology Initiative. She holds a Bachelor of Science degree from the University of Cape Town. Alexandria is a member of Mensa, and she is pursuing her private pilot’s licence. She has a blog, The Aviation Club, and a YouTube channel on startups, governance and democracy and startups as a catalyst for economic development in Africa. She was part of the team that drafted the updated policy on the Youth Development Act in Parliament in 2023, and was South Africa's youth delegate for G20 and COP28 in 2023.

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