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28 March 2024 13:00-14:30Innovation City Cape Town

Build your brand from day one!

“ People build brands like birds build nests, from the sticks & straws they chance upon.” – Jeremy Bullmore

Join us for an electrifying session with the global branding expert, Michael Joubert, where you'll dive deep into the art of building a brand from day one!

In this amazing Masterclass you will learn to 'engage with your heart, convert with smart.' 

From understanding the importance of emotional engagement to navigating the nuances between marketing and branding, Michael will share invaluable insights garnered from over three decades of experience. Learn to share experiences rather than simply telling, and discover strategies for brand growth that don't necessarily rely on hefty budgets.

Why you should attend:


Expert Guidance: Gain insights from Michael Joubert, a seasoned branding expert with over 30 years of experience. He has lead and worked with iconic brands like Levi's, Johnnie Walker, Smirnoff, KWV, Harley Davidson, WWF, Rolling Stone Magazine, FNB and many start-up brands. His wealth of knowledge and expertise will provide invaluable guidance for anyone looking to establish or elevate their brand.

Practical Strategies: Learn practical strategies for brand building from day one. Michael will share actionable tips and techniques that you can implement immediately to enhance your brand's presence and impact.

Emotional Engagement: Understand the power of emotional engagement in branding. Discover how to connect with your audience on a deeper level and forge meaningful relationships that drive loyalty and advocacy.

Budget-Friendly Branding: Explore methods for building and growing your brand without breaking the bank. Discover cost-effective strategies that prioritise experiences over expensive advertising campaigns.

Networking Opportunities: Connect with like-minded professionals and entrepreneurs who are also passionate about branding and marketing. Expand your network and forge valuable connections that could lead to future collaborations or partnerships.

Attending this masterclass will equip you with the knowledge, skills, and inspiration needed to take your brand to the next level. Don't miss this opportunity to learn from the best and rock your brand like never before!


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All you need to know

What: Rock Your Brand with Michael Joubert

When: 28 March 2024

Time: 13:00 - 14:30

Where: Innovation City Cape Town, Darter Studios, Darter Road, Longkloof, Gardens

Register now

Speaker

Michael Joubert
CEO at IXperience

Mike has over 30 years of experience. His leadership journey started at the University of Pretoria, where he served as President of the Student Representative Council and Chairperson of the National RAG Organisation of South Africa, laying a valuable foundation for his career.

He has since served in several executive corporate roles, including CMO of Computicket,
Strategic Marketing Director of Ogilvy, CMO of Diageo South Africa, CEO of Levi Strauss
& Co. South Africa, and EVP of Marketing for Levi Strauss & Co. in Europe, Russia, and the
Middle East. Switching from corporate to entrepreneur, Mike founded The BrandsRock
Group in 2009 and led it to become a successful brand solutions company with over 40
staff and a portfolio of blue-chip clients. Five years later his business was acquired by the
Publicis Groupe to become Saatchi & Saatchi BrandsRock.

In 2017 he founded The Billybo Group, a collective of experienced business founders,
marketing leaders and creative alchemists, where he thrives in using his experience to
create value for other businesses and help the development of South African
entrepreneurs.

Throughout his career Mike has served on numerous boards, including the Levi Strauss
Foundation in San Francisco, SA Fashion Council, KWV (Pty) Ltd, Marketing Federation of
South Africa, and Population Services International Health Services in South Africa. He
currently serves as a Global Board Director of Population Services International,
Chairperson of Quicket, Executive Chairman of Shopstar, Non-Executive Board Director at
Clark Holdings, Advisory Board Member at Ctrl Technologies, Trustee of WWF® SA. CEO
and Board Director at iXperience.

In 2006, he was honored with the prestigious "South African Marketing Person of the Year" award at the Sunday Times Markinor Marketing Excellence Awards.
Mike is an active mentor and investor in South African start-ups and regularly assists SMEs and Investors with leadership, strategic business, and brand advice.

LinkedIn: https://www.linkedin.com/in/mn...


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