Lee Hartman, a visionary serial entrepreneur, is the driving force behind Fieldbar, the innovative South African cooler box maker that has captured international attention, including a presence at the iconic Harrods in the UK.
Lee's entrepreneurial journey began two decades ago when he observed the lackluster quality of cooler boxes during a beach gathering in Cape Town. This simple observation ignited his passion for redefining the cooler box industry, leading to the creation of Fieldbar.
With a diverse career spanning from being a chartered accountant to venturing into the world of online banking, media, software development, and business acquisitions, Lee's experiences laid the foundation for Fieldbar's success. His eclectic background equipped him with the skills and insights needed to pioneer a brand that stands out in the market.
Lee's visionary approach to blending luxury brand strategy with South Africa's rich safari heritage has been instrumental in Fieldbar's international positioning. He recognized the significance of offering well-designed and well-thought-out products inspired by the country's legacy in luxury safari experiences.
His commitment to innovation and design is evident in Fieldbar's cooler boxes, which feature 58 removable, repairable, or replaceable parts and can keep ice frozen for an impressive 50 hours. Lee understands that aesthetics play a vital role, attracting customers with not just performance but also visual appeal.
Moreover, Lee's emphasis on branding, particularly leveraging platforms like Instagram, has played a crucial role in expanding Fieldbar's retail presence and securing partnerships with renowned retailers.
As Fieldbar continues to thrive in the urban-outdoor market and expands globally, Lee Hartman remains at the helm, balancing the company's growth with a commitment to maintaining its unique identity as a Cape Town-based brand. His dedication to quality, design, and innovation continues to inspire both customers and aspiring entrepreneurs alike. Lee Hartman's journey is a testament to the power of vision, perseverance, and entrepreneurial spirit.
